Quarterly report pursuant to sections 13 or 15(d)

5. Intangible Assets (Details)

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5. Intangible Assets (Details) (USD $)
Jun. 30, 2012
Dec. 31, 2011
DefiniteLivedIntangibleAssetsByMajorClassLineItems [Line Items]    
Gross Carrying Amount $ 402,142 $ 402,142
Accumulated Amortization (294,668) (236,564)
Total 107,474 165,578
Trademarks [Member]
   
DefiniteLivedIntangibleAssetsByMajorClassLineItems [Line Items]    
Gross Carrying Amount 315,745 315,745
Accumulated Amortization (263,812) (211,879)
Total 51,933 103,866
Intellectual Property [Member]
   
DefiniteLivedIntangibleAssetsByMajorClassLineItems [Line Items]    
Gross Carrying Amount 86,397 86,397
Accumulated Amortization (30,856) (24,685)
Total $ 55,541 $ 61,712